This post examines how smartphones and innovation has impacted media consumption.
Together with the distribution and development of digital content, media consumption habits are also being heavily influenced by technological advancements. The portability of smart devices has moved the way that audiences are consuming media towards a regular and on-the-go activity. In the past, audiences would need to wait to see or tune in to prescheduled broadcasts, which were organized by executives and run on a strict schedule. Rather, nowadays, consumers can enjoy, listen or gain access to material as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to verify that this has led to an improvement in material production as consumers are rapidly getting through shows and constantly looking for new things to check out.
Traditionally, the media industry is known for being a structured and highly organised sector, with many opportunities for career advancement. Nevertheless, in modern-day society, the development of mobile phones has led to a few major shifts in the way media is shared and provided. Among the most influential advancements in the media industry is the integration of mobile applications and streaming services, which have made smart devices into the most accessible digital media devices on the market. With the ability to present video, text and audio material, smartphones are the optimal tool for distributing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are constantly working on reformatting their content to prioritise smartphone availability. Presently, trends which are popular on social media are particularly influential for media companies to observe. Specifically, short form video and worldwide TV are gaining traction for supplying interesting and accessible content for audiences worldwide.
Over the past couple of decades, as society has come to be reliant on mobile phones, technology has become the focus of attention for many regions of industry. The rise of mobile phones has basically reshaped the media industry, causing new developments in the way media is developed, distributed and taken in. Before the age of digitalisation, media has been traditionally consumed in standardised formats such as newspaper publications and television or radio broadcasts. However, more . just recently, the media landscape is showing a perceptible shift in the direction of mobile-first platforms. Together with this shift, there has been a number of new opportunities in media, most especially within the journalism, advertising and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would acknowledge that the smartphone period has in reality, pushed the media industry to reinvent its business models and strategies, disrupting traditional outlets and avenues for media access and intake, with a series of new and groundbreaking digital media examples.